Senior Designer

December 2015 – Present

Develop brochures, presentations, videos, white papers, infographics, social media images, e-books, product sheets, flyers, advertisements (print and electronic), case studies, direct mail postcards, posters, and booth graphics for trade shows and conventions. Manage and maintain the Canva Professional account for Strategic Marketing team to help enforce brand guidelines, quality and consistency of social media posts. Develop and maintain templates and style guidelines. Promote brand guidelines with internal team. Work remotely from Portland, Oregon.

• Designed direct mail and digital renewal packages which contributed to sales of approximately $20M in repeat customer revenue in 2022

• Developed more than 70 Canva templates for Strategic Marketing campaigns and initiatives in 2022

Designer (Contract)

March 2008 – December 2015

Designed infographics, social media imagery, folders, sell sheets, flyers, digital and print advertisements, brochures, catalogs, direct mail postcards and self-mailers, case studies, white papers, trade show booth graphics, as well as registration materials, presentation templates, banners and posters for company meetings and customer conferences. Managed and maintained visual style guidelines, department templates, and resources. Worked remotely from Portland, Oregon from September 2010 to December 2015.

• Designed four award-winning direct marketing campaigns awards for direct marketing collaborating with promotions managers and marketing coordinators receiving seven awards

Senior Creative Marketing Communication Manager

June 2007 – January 2008

Managed design, production, and budget for technology, employee development, and customer loyalty programs. Projects included folders, sell sheets and note cards; direct mail announcements; advertisements (print, electronic and web); posters and booth graphics for trade shows and conventions; and registration materials, presentation templates, banners and signs for meetings.

• Developed templates to serve more than 30 higher education markets for new product preview listings

• Produced meeting materials for more than 1,000 attendees along with coordinated posters, signs, and name tags

• Designed high school catalog for 85,000 buyers, department heads, and decision makers in public and private schools in all 50 states

Senior Designer

June 2005 – May 2007

Designed discipline- and market-specific catalogs; folders, sell sheets and note cards; access cards and folios for retail sale; advertisements, posters and booth graphics for trade shows and conventions; training manuals for new sales representatives; and web elements, registration materials, presentations, banners, and signs for sales meetings.

• Created a folder and three coordinated sell sheets for the professional real estate market which contributed to a 15% increase in sales

• Produced sales kit for 1,000 sales representatives in three market channels to increase sales and educate bookstore managers

• about technology products available to students and faculty

• Designed key elements for bookstore customer web site to increase attractiveness and coordinate with current look and feel of printed materials

Graphic Designer/Senior Project Manager

June 2002 – May 2005

Designed and printed advertisements, postcards, brochures, orientation materials and electronic sales kits for reseller management team. Produced discipline- and market-specific catalogs; access cards and folios for retail sale; advertisements, posters and booth graphics for trade shows and conventions; training manuals for new sales representatives. Developed presentations, banners, and signs as well as registration materials for sales meetings. Managed production, distribution, and coordination of direct mail campaigns.

• Designed online library access card that was bound into over 10 million books

• Reduced production time and expense for sales meeting materials

• Managed design, production, direct mail and internal distribution for the high school catalog

Senior Project Manager

June 2000 – May 2002

Designed covers, managed printing and distribution of sales tools and reports; designed sales tools templates and guides; created presentations; and coordinated registration materials and audio-visual needs for sales meetings.

• Designed promotional stickers that were distributed by sales representatives from the top six educational publishers

• Managed and supported audiovisual needs at the sales meetings for twelve simultaneous meetings for five consecutive days

Project Manager

March 1998 – May 2000

Tested, wrote documentation and distributed CD-ROMs to the sales force; developed and executed customer surveys through direct mail and reported results to executive and marketing groups; developed and implemented extensive sales tool surveys and reported results to executive and marketing groups.

• Developed instructions for marketplace CD-ROMs

• Developed, delivered and analyzed customer surveys distributed to eight distinct groups

Executive Assistant – Marketing

March 1997 – February 1998

Supported the Vice President of Marketing, Director of New Products and Services, Director of Product Management, and their teams. Managed daily schedules, coordinated meetings, designed presentations, designed sell sheets, wrote press releases, developed and conducted trade show presentation training, tracked budgets, coordinated travel arrangements, handled calls and correspondence for Vice President, and general clerical duties.

• Redesigned letterhead, business cards, and folders

• Designed single page sell sheets for multiple games

• Developed trade show manual and trained presenters on scripted product demonstrations

Administrative Assistant III – Content Programming & Development

March 1996 – February 1997

Supported the Vice President of Content Programming, Chief Technology Officer, and their teams. Managed daily schedules, coordinated meetings, tracked project development, coordinated travel arrangements, designed presentations, maintained office supplies, tracked contract milestones, and general clerical duties.

• Managed travel and schedules for two executives and travel for their teams

• Tracked contracts with outside developers and ensured payments were made accordingly

Administrative Assistant II – Human Resources

November 1994 – February 1996

Managed benefits, reconciled insurance statements, completed reports, scheduled interviews, coordinated meetings with third parties, oriented new employees, maintained office supplies, coordinated travel arrangements, created forms and general clerical duties.

• Oriented new employees

• Organized and led benefits enrollment meetings

Administrative Assistant I – Marketing & Human Resources

March 1994 – November 1994

Coordinated meetings, designed presentations, coordinated travel arrangements, and general clerical duties.

• Assisted with relocation and setup of new office

Brand Management Certificate

Completed May 2022

Cornell University

Obtained through eCornell, Cornell University’s online programs for professional development.

Graphic Design Coursework

2000 – 2005

Foothill college

Enrolled in and completed courses included in the Graphic Design curriculum to expand skillset and expertise with software tools.

Bachelor of Arts

Completed May 1991

University of Minnesota, Duluth

Dual Major: Art & Psychology

Activities and Societies: Art Guild, International Club, Psychology Club and UMD-SERVE (Students Engaged in Rewarding Volunteer Experiences)