Professional Experience
Senior Designer
Wolters Kluwer Tax & Accounting North America
December 2015 – Present
Design infographics, social media images, videos, e-books, product sheets, flyers, advertisements (print and electronic), brochures, white papers, case studies, direct mail postcards, posters, booth graphics for trade shows and conventions. Develop and maintain templates and style guidelines. Promote brand guidelines with internal team. Work remotely from Portland, Oregon.
Designed three direct mail postcards which contributed to sales of $9.4M in December 2017
Completed approximately 300 projects in 2018, 2017 and 2016
Senior Designer
ZeroChaos (Contractor at Wolters Kluwer Tax & Accounting North America)
March 2008 – December 2015
Designed infographics, social media imagery, folders, sell sheets, flyers, digital and print advertisements, brochures, catalogs, direct mail postcards and self-mailers, case studies, white papers, trade show booth graphics, as well as registration materials, presentation templates, banners and posters for company meetings and customer conferences. Managed and maintained visual style guidelines, department templates, and resources. Worked remotely from Portland, Oregon from September 2010 to December 2015.
Designed four award-winning direct marketing campaigns awards for direct marketing collaborating with promotions managers and marketing coordinators receiving seven awards
Senior Creative Marketing Communication Manager
Cengage Learning
June 2007 – January 2008
Managed design, production, and budget for technology, employee development, and customer loyalty programs. Projects included folders, sell sheets and note cards; direct mail announcements; advertisements (print, electronic and web); posters and booth graphics for trade shows and conventions; and registration materials, presentation templates, banners and signs for meetings.
Developed templates to serve more than 30 higher education markets for new product preview listings
Produced meeting materials for more than 1,000 attendees along with coordinated posters, signs, and name tags
Designed high school catalog for 85,000 buyers, department heads, and decision makers in public and private schools in all 50 states
Senior Designer
Cengage Learning
June 2005 – May 2007
Designed discipline- and market-specific catalogs; folders, sell sheets and note cards; access cards and folios for retail sale; advertisements, posters and booth graphics for trade shows and conventions; training manuals for new sales representatives; and web elements, registration materials, presentations, banners, and signs for sales meetings.
Created a folder and three coordinated sell sheets for the professional real estate market which contributed to a 15% increase in sales
Produced sales kit for 1,000 sales representatives in three market channels to increase sales and educate bookstore managers
about technology products available to students and faculty
Designed key elements for bookstore customer web site to increase attractiveness and coordinate with current look and feel of printed materials
Graphic Designer/Senior Project Manager
Cengage Learning
June 2002 – May 2005
Designed and printed advertisements, postcards, brochures, orientation materials and electronic sales kits for reseller management team. Produced discipline- and market-specific catalogs; access cards and folios for retail sale; advertisements, posters and booth graphics for trade shows and conventions; training manuals for new sales representatives. Developed presentations, banners, and signs as well as registration materials for sales meetings. Managed production, distribution, and coordination of direct mail campaigns.
Designed online library access card that was bound into over 10 million books
Reduced production time and expense for sales meeting materials
Managed design, production, direct mail and internal distribution for the high school catalog
Senior Project Manager
Cengage Learning
June 2000 – May 2002
Designed covers, managed printing and distribution of sales tools and reports; designed sales tools templates and guides; created presentations; and coordinated registration materials and audio-visual needs for sales meetings.
Designed promotional stickers that were distributed by sales representatives from the top six educational publishers
Managed and supported audiovisual needs for twelve simultaneous meetings for five consecutive days
Project Manager
Cengage Learning
March 1998 – May 2000
Tested, wrote documentation and distributed CD-ROMs to the sales force; developed and executed customer surveys through direct mail and reported results to executive and marketing groups; developed and implemented extensive sales tool surveys and reported results to executive and marketing groups.
Developed instructions for marketplace CD-ROMs
Developed, delivered and analyzed customer surveys distributed to eight distinct groups
Executive Assistant — Marketing
WorldPlay Entertainment
March 1997 – February 1998
Supported the Vice President of Marketing, Director of New Products and Services, Director of Product Management, and their teams. Managed daily schedules, coordinated meetings, designed presentations, designed sell sheets, wrote press releases, developed and conducted trade show presentation training, tracked budgets, coordinated travel arrangements, handled calls and correspondence for Vice President, and general clerical duties.
Redesigned letterhead, business cards, and folders
Designed single page sell sheets for multiple games
Developed trade show manual and trained presenters on scripted product demonstrations
Administrative Assistant III — Content Programming & Development
WorldPlay Entertainment
March 1996 – February 1997
Supported the Vice President of Content Programming, Chief Technology Officer, and their teams. Managed daily schedules, coordinated meetings, tracked project development, coordinated travel arrangements, designed presentations, maintained office supplies, tracked contract milestones, and general clerical duties.
Managed travel and schedules for two executives and travel for their teams
Tracked contracts with outside developers and ensured payments were made accordingly
Administrative Assistant II — Human Resources
WorldPlay Entertainment
November 1994 – February 1996
Managed benefits, reconciled insurance statements, completed reports, scheduled interviews, coordinated meetings with third parties, oriented new employees, maintained office supplies, coordinated travel arrangements, created forms and general clerical duties.
Oriented new employees
Organized and led benefits enrollment meetings
Administrative Assistant I — Marketing and Human Resources
WorldPlay Entertainment
March 1994 – November 1994
Coordinated meetings, designed presentations, coordinated travel arrangements, and general clerical duties.
Assisted with relocation and setup of new office
Education
University of Minnesota-Duluth
Bachelor of Arts (Art and Psychology)
1987 – 1991
Activities and Societies: Art Guild, International Club, Psychology Club and UMD-SERVE (Students Engaged in Rewarding Volunteer Experiences)